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Christel De Maeyer

Christel De Maeyer, manager The Studios at Howest, University college Kortrijk, Belgium

Christel De Maeyer, BA in communication management – advertising, has been riding the digital wave since 1989. De Maeyer did numerous electronic productions in the early 90’s in a B2B and B2C market. In the booming CD-ROM days, she managed and produced children edutainment titles. In the early internet days, De Maeyer worked on numerous media campaigns for MSN, public Flemish television and major brands. During the internet hype, she started an official Macromedia Authorized training partner center and sold it to the international Pan European group Vision It. Multimediacollege™ is still alive in the group, under its own brand and as an Adobe authorized training and consulting partner.

As manager of The Studios, De Maeyer built up a cluster organisation for the digital industry in Belgium – plugMedia, and started the business accelerator The Studios for start-up companies in the fields of product design and development, digital arts and entertainment and digital media and communication technology.

Future projects:
Innovative ecosystems in Belgium, in collaboration with Dr. Martha Russell, Stanford University
Bringing Persuasive technology into a commercial field for Europe, in collaboration with Dr. BJ Fogg, Stanford University.